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Zerrin Baser


MCC_WebDr. Zerrin Baser brings an impressive breadth of professional experience in health sector policies and project management to her career as a trainer and coach in new human technologies. She is a medical doctor, an ICF Professional Certified Coach, an Erickson International Senior Trainer in Transformational Change Management, and an Executive Coach. Dr. Baser managed a World Bank-funded project in Primary Health Care as well as EU-funded projects, and also served as a technical advisor to the WHO on health policies in primary health care.

Committed to forging new partnerships amongst the NGO, business, and government sectors, she worked as a country manager of a US-based international company, The Futures Group International. Her keen interest in personal and organizational development led her to train in NLP with Dr. Richard Bandler, and establish an NLP-based training and consultancy practice in 2004.

Now a Senior Trainer with Erickson Coaching International she conducts a broad array of their Solution-Focused Coaching programs, including The Art & Science of Coaching, Explore Coaching, High Performing Team Training, and NLP for Coaches. She also provides training in personal development and growth, effective communication, human relations, human and business relations, behavioural patterns, problem-solving, creativity, identifying life goals, success management, and perception management.

Dr. Baser has more than 2,200 hours of coaching, most of which are in executive and business coaching and developing next-generation leaders. She works internationally with companies in sectors such as automotive, IT, and finance. Her profound motivation comes from witnessing the positive change in people and in organizations towards achieving their goals.