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The Power of Impact
“Coaching isn’t one story; it’s a collection of stories - each unique, each transformative in its own way,” Rasha Alajouz explains.
“For me, coaching is like a mirror that reflects not one single truth but a series of moments, insights, and self-realizations. Every coaching session adds a new chapter, perspective, and layer to this story of change.”
Learning to ask yourself better questions
“Through coaching, I’ve seen firsthand how it gives you the tools to find your own answers. It’s not about someone handing you solutions; it’s about you learning to ask yourself better questions - questions that go beyond ‘why’ and delve into ‘what’s next?’" It’s about understanding that you already have the resources, that you’re doing your best with what you know, and that you are capable of change, of growth, of evolution.”
“I’ll never forget the time I worked with a young woman who had always dreamed of starting her own business. She had the skills, and the passion, but also a fear that held her back—fear of failure, fear of judgment, and, perhaps most of all, fear of success.”
“As we worked together, she began to see that these fears were not enemies, but rather allies with positive intentions. She reframed her thoughts, uncovering her beliefs, and giving herself permission to rewrite them. With each session, her confidence grew, and she began taking small, powerful steps toward her dream.”
“Today, she’s not just running her own business; she’s thriving, creating, and inspiring others to follow their path.”
“Then there was an animal trainer I coached, a woman who found joy and purpose in working with animals but who struggled to bridge the gap between her passion and her ability to communicate it to others. Together, she explored the voices in her mind - those nagging self-doubts that told her she wasn’t good enough, that her work didn’t matter.”
“Slowly, those voices quieted as she started to believe in her own abilities and the impact of her work. She began to see herself as a bridge, not only between humans and animals, but also between her inner-critic and her confidence. Today, she communicates her work with a sense of clarity and purpose that resonates deeply with those she works with.”
Reframing the way you view your world
“Coaching is also about reframing the lens through which you view your world - your thoughts, your beliefs, your values. One client I worked with discovered the power of understanding what truly mattered to her, namely her core values that she had overlooked for so long.”
“Once she identified them, she began to make decisions that aligned with these values, letting go of what no longer served her. This journey of self-discovery empowered her to communicate her strengths more clearly, to stand up for what she believed in, and to build a life that felt authentically hers.”
Coaching’s positive ripple effect
“In coaching, there is a ripple effect. Each person who gains clarity, confidence, and courage to be their true self touches the lives of others. They become living examples of change; proof that transformation isn’t just possible but also contagious. For me, this is the essence of coaching: it’s not a single story with an ending, but a collection of evolving narratives that remind us of our potential to grow, adapt, and live with intention.”
“Each time I sit down with a new client, I feel as if we’re both stepping into a new chapter together. We’re co-creating a story of impact that ripples outward - whether that’s a person becoming an entrepreneur, an animal trainer finding her voice, or someone learning to befriend their fears. Coaching reminds us all that we are enough as we are, and that we also have within us the power to change and grow into who we want to be.”
“Through coaching, I’ve learned that it’s okay to be unfinished, to keep growing, to welcome new stories. Each person I’ve coached has left me with a different insight, a new way of seeing the world, and a reminder that, in the end, we’re all just works in progress. And that is more than enough.”
Rasha is an Erickson Accredited Coach and esteemed Alumni member.
