Have you heard? Erickson Coaching International has just launched a brand new sub-brand, Erickson Beta+. In this blog, I will be giving you the scoop on our latest update. In this context, the term "beta" refers to a product or system in its second stage of development. During this phase, it is being tested by customers before it is officially released for sale.
Beta+ is an innovation playground, a vibrant space where imagination meets reality. Imagine a place where the boldest ideas take shape, and where coaches like you contribute to shaping the future of coaching. Through this platform, we are hosting various courses and products created by coaches and for coaches.
These innovations are treated as MVPs - Minimum Viable Products - This is a concept from the fields of product development and startups. An MVP is a version of a new product or service that includes only the essential features necessary to meet the basic needs of early users or customers. The primary goal of creating an MVP is to quickly develop a prototype and launch it into the market to test its viability and gather feedback from users.
By focusing on the core functionalities, an MVP allows us to validate ideas with real users, understand their preferences, and identify potential challenges or improvements. This is tested through Beta+. Since these products are being tested through Beta+, we offer them to you at a discounted price before making them available to the wider audience.
Now that you know what Erickson Beta+ is, one of the perks of being a part of the Erickson community is that you get an exclusive sneak peek into our latest creations. Let's explain how it will work and how you can access these new innovations. Beta+ will be advertised on our website and on our Alumni App, Erickson+, so keep an eye on our website and Erickson+ Alumni App for announcements about Beta+ releases. Those interested in the products or courses will be redirected to our student portal, Canvas.
We have officially launched 2 brand new innovations:
- The Career Coach Specialist
- Coaching Wheels
Would you like to give them a try? Visit our webpage here for more information. If you have a course or product that you would like to test on the market, feel free to reach out to our team, who will be able to assist you further.
Thank you for being an integral part of the Erickson family. We are striving for excellence and making continuous efforts for growth and improvement