Katya Menschy

Katya Menschy is a driven and passionate Marketing Analyst and Researcher at Erickson Coaching International. Her expertise lies at the intersection of marketing and research, enabling her to uncover valuable insights that drive effective marketing strategies. Katya's interest in research began during her university career as an undergraduate student. Intrigued by the power of data analysis, she delved into various research projects, honing her analytical skills and developing a love for unlocking meaningful patterns and trends. This passion led Katya to pursue further academic pursuits, earning her Masters in Cognitive Neuroscience and Psychology from the University of the Witwatersrand. Her academic background has equipped her with a strong understanding of human behavior and decision-making processes, enabling her to analyze consumer insights and develop targeted marketing campaigns. Katya thrives on tackling complex marketing challenges, utilizing her in-depth knowledge of research methodologies to design and implement data-driven strategies. With a keen eye for detail and a commitment to excellence, she has consistently delivered impactful research findings that directly influence marketing initiatives.