PRIVACY POLICY

Erickson Coaching International

Effective Date: June 1, 2025
Last Updated: May 30, 2025

At Erickson Coaching International ("Erickson," "we," "us," or "our"), your privacy is our priority. This Privacy Policy outlines how we collect, use, and protect your personal information in accordance with the British Columbia Personal Information Protection Act (PIPA), Canadian federal law, and Erickson’s AI Principles and Objectives.

Privacy laws in Canada generally define "personal information" as any information about an identifiable individual, including data that can be used alone or in combination with other details to identify, contact, or locate a specific person.

1. Types of Data We Collect and How It Is Used
To help you understand how your data is handled, here is a summary of the types of data we may collect, their purposes, whether they are used in AI training, and our disclosure policy:
experience. 

Type of Data / Purpose of Collection / Analyzed via AI

• Full Name  /  Enrollment, certification, communication  /  No
• Email Address  /  Course communication, updates, follow-ups, regulatory compliance  /  No
• Phone Number, Mailing Address  /  Contact for support and scheduling, regulatory compliance  /  No
• Payment Details  /  Tuition processing  /  No
• Job Title, Employer  /  Contextualizing learning, reporting anonymized sector trends  /  No
• Reflective Journal Entries  /  Supporting knowledge retention, program design  /  Yes – anonymized only
• Feedback (Pre & Post-Course)  /  Quality assurance, content improvement  /  Yes – anonymized only
• Erickson + Platform Interactions  /  Enhancing client experience, feature improvement  /  No
• Website Usage Data (pages visited, etc.)  /  Improving navigation and educational relevance  /  Yes – anonymized only
• IP Address, Browser, and Device Info  /  Website functionality and security monitoring  /  No
• Audio/Video Recordings (Course Sessions)  /  Quality review, optional replay for learners  /  No (unless anonymized for research)

2. Our Approach to Data Anonymization and AI Use

At Erickson, our use of AI is human-centered, transparent, and respectful of privacy. AI is used to enrich the learning experience and guide course improvements.

Key principles include:
●    We never analyze personally identifiable data with AI.
●    Only anonymized or de-identified data is processed by AI tools.
●    Identifiers (e.g., name, email, address, payment data, IP address) are removed prior to AI analysis.
●    Only aggregated patterns and insights are reviewed.
●    Anonymization is performed via secure systems, including randomly generated CRM IDs not linked back to individuals.

3. How We Use Your Information

We use the information we collect to:
●    Deliver coaching and training services
●    Communicate program-related information
●    Comply with accreditation and legal obligations
●    Improve offerings and internal operations through anonymized insights
●    Support responsible innovation in learning environments, including AI-assisted improvements

We do not use personal data for profiling, automated decision-making, or commercial resale.

4. Sharing of Information

We do not sell or rent personal information. Data may be shared with select service providers under confidentiality agreements:

●    Payment processors (e.g., Stripe)
●    IT infrastructure providers (e.g., cloud hosting, CRM, LMS, survey tools)
●    Legal or regulatory authorities (e.g., ICF or as required by law)

All third parties must comply with applicable privacy laws and Erickson’s data protection standards.

5. Data Security

We implement technical and organizational measures to safeguard your personal information. While no system is entirely secure, we act promptly to address potential risks. If you believe your data may have been compromised, please contact us immediately.

6. Transferring Your Personal Information

Your personal information may be stored or processed in countries with different privacy laws. In such cases, local governments or regulators may access it under local law. We require all service providers to uphold Erickson's standards and applicable Canadian legislation.

7. Your Rights and Choices

You have the right to:
●    Access your personal data
●    Correct inaccuracies
●    Withdraw consent (where applicable)
●    Request data deletion (subject to legal requirements)
●    Inquire how anonymized data is used

For support, please contact our Privacy Officer.

8. Cookies and Tracking Technologies

We use cookies and similar tools to enhance site experience, analyze traffic, and personalize content. You can manage cookie preferences via your browser or through our site’s cookie settings panel.

9. Retention of Data

Data is retained only as long as necessary to meet legal, operational, or educational needs—typically up to seven years unless otherwise required by law.

10. Third-Party Links

Our website may include links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

11. Changes to This Policy

We may update this policy to reflect changes in law or practice. Updates will be posted on our website or communicated directly when appropriate.

12. Children and Youth Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 without verifiable parental or guardian consent. If you believe your child has provided information to us without your consent, please contact us at privacy@erickson.edu.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact our Privacy Officer at: privacy@erickson.edu.