Baha'a graduated from The Art & Science of Coaching program in 2018 and is a professional life coach with the MENA region. Originally from Jordan, Baha'a has spent the last 13 years living in Saudi Arabia. His background over the previous 20 years has been in business and self-development where he managed the strategy department in different international companies. Transforming and improving a companies' culture is his baby. Baha'a is dedicated to supporting individuals to create new versions of themselves.At the end of 2019, Baha'a established his coaching company 'Salam Althat' in Jordan as an Erickson partner, with the aim of increasing the number of professional coaches in Jordan.