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In many of my previous blogs and videos I mention the importance for coaches to take time to get crystal clear about their niche (or deal clients). In short here are some of the key benefits to savvy coaching niche selection.
Inside each of us are strong prejudices; young versus old, black versus white, fat versus thin, tall versus short, my team versus yours. These prejudices are largely unconscious. We say we don’t have them and yet study after study shows that they prevail in making key choices (such as who to hire, who to date, who to buy from, and who to give preference to in a promotion).
I often have new coaches ask me "it is important for me to decide on a niche?" and my answer is an absolute yes! Most new coaches feel intimidated by this and experience it as a very daunting process to identify and claim a niche.
A small insight into the journey of an Erickson trained Solution-Focused coach who is taking her passion and talent for coaching and finding her perfect way to share it with the world. I often say the "journey of an entrepreneur is the journey of self-discovery".
It’s important to note that Internet Marketing is an area of expertise in itself. If it aligns with your attractive abilities (things that you are great at AND love), you might choose to do a lot of it yourself. If it comes easily to you, you can cover a lot of ground very inexpensively.
How many signals are you getting regarding things that are really important, yet for a multitude of reasons, you don't see them on your radar screen.