Back to top



Join the Coaching Movement!

written byErickson Coaching Internationalon 01/11/2011

Learn what is coaching

Have you wondered what exactly is coaching? If this is your first experience with the Erickson Coaching International, let's start off this conversation by asking:  

"What Exactly is Coaching?"

As a Master Coach, Marilyn Atkinson (the Founder of Erickson Coaching International) helped us to capture what coaching is all about. Marilyn has been coaching, writing on the subject, and training executive and life coaches for over 30 years in North American and around the world. Marilyn's definition of what coaches do is very different from the initial perception some people might have. To quote Marilyn:

"Coaches help people discover and live their true purpose."
"Great coaches recognize that everyone already has the answers and the capabilities to be successful, provided the coach continues to ask the right questions, in the right way and at the right time." 

This is such a profound concept, that we were inspired to ask more from our global community... and one notion became quite clear. Coaching is more than a career, coaching is a global movement. As such, many coaches are taking on something much bigger than just a career: they want to elevate world's consciousness.

They seek out significant lasting breakthroughs for their clients and are helping people to discover and live their true purpose. With Solution-Focused Coaching, the goal is to change the world one conversation at a time. To learn more about coaching and how it differs from other similar professions, visit our What is Coaching page.  

Want to explore if coaching might be your calling?

Attend our FREE Online Webinar to learn how coaches inspire personal growth and Solution-Focused thinking.

Social Share Floating