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How to Use Your Values for Growth

written bySandi Amorimon 18/10/2012

Values are underrated.

Values aren't just about feeling good in a coaching session. However, as in a coaching session you can go deeper with your values, allowing them to have a greater impact on your life and business. Think of them like an internal GPS keeping you on track as you grow into yourself as a coach and entrepreneur. Making your values a priority in this way supports the business building journey, making it much more effective and enjoyable.

“When your values are clear to you, making decisions becomes easier.” - Roy Disney

They also help you stand out and be noticed, because here's the thing to keep in mind as you move forward with your business... It's not enough to get good training and deliver good work.

The Internet has made it more important than ever to stand out and be heard. Being good is no longer good enough because that's generally expected. What isn't expected is how you show up when your business is aligned with your values. That makes you memorable.

Your values help you stand out from the crowd.

They make your life and business hum with an inner confidence that is compelling. Why? Because knowing and honouring your values gives you clarity on:

  • What's truly important to you.
  • How you can best show up for your ideal clients. 
  • What actions will grow your business in a fulfilling and sustainable way.

Step 1: Know your values

Sure you did the values wheel or similar exercise when you did your training. But are your values alive and real in your day to day life? Do you even remember what they are? Here's the Values Alignment exercise I use. It helps me take action on what's important.

“Values are like fingerprints. Nobody's are the same, but you leave 'em all over everything you do." - Elvis Presley

Step 2: Use your values

Einstein said, "Any fool can know. The point is to understand." Now that you know what your values are, do you understand how to use them in your life and business? Consider your top 3 values. How can they guide your business decisions? Example: My top 3 values are integrity, freedom and play. I've come up with 3 key questions to help me remember them as I make choices for my business.

Integrity: Does this choice align with my integrity and will it help me make a difference?

Freedom: Will this choice generate income and free me up to be, do and have what's important?

Play:  Will this choice lead to fun, play and laughter? To fully honour my values, I need to have 2 of those 3 answers be YES. This makes decision making a whole lot easier!  

Step 3: Live your values

As soon as I notice suffering in any aspect of my life and business, it's a sign that I'm not living my values; I've ignored the GPS and have gone off track. Not a problem though. Just go back to the exercise and review the behaviour column. You'll see very clearly where there's a disconnect. When you remember what's important you'll have access to new actions that return you to a life of meaning.

“Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.” - Brian Tracy

Over to You: Keep yourself on track with this question: How did you honour your values today?