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How To Own Your Value as a Coach

written byTeresia LaRoqueon 18/09/2014

The early stages of launching a coaching practice can be a challenging time. There is so much to consider as you navigate the market and attempt to define things like your ideal client, your coaching programs and your marketing plan. It can be easy to get overwhelmed and allow self-doubt to undermine your efforts. At times like these it can be difficult to own the value that you have and everything you bring to the table right now. Owning your value is crucial to your success and growth as a coach.  

When I talk about owning your value, I don’t mean just feeling good about yourself or raising your self-esteem. I mean something deeper. When you genuinely see the meaning and purpose in your work, and honor the unique gifts you bring to the coaching process, you are better able to see the value in others and are in a better position to hold a transformative space for your clients.  

But this is not as easy as it sounds. When you begin to truly value yourself, a little internal gremlin may appear to sabotage your confidence. The gremlin wants you to focus on what you’re not. It encourages you to compare yourself to others and feel insecure about what you haven’t achieved yet. If your gremlin is noisy right now, that’s okay. It just means your true value is temporarily hidden from view. You may have to go looking for it. Here are some places to begin your search:  

The Mirror: Who you are is at the core of what makes your coaching valuable. What are your beliefs, gifts and unique aptitudes? I know, because you’re attracted to coaching, that who you are as a person brings value to your coaching.  

Your Relationships: What do your friends and family love and appreciate about you? Integrity? Compassion? Intuition? Patience? The skills we practice when relating to others are skills we can bring into the coaching space.  

A Former Career: You may have a wealth of professional experience that you think is unrelated to coaching. Make the connection. Your professional background is a fertile ground for transferable skills that can make your coaching unique.  

A So-Called “Failure:” Whatever challenge you encountered, use the lesson to cultivate wisdom. It may enable you to help a client who is in a similar predicament.  

Your Training: I’ve coached thousands of individuals over the last 20 years and I know that when we are in a coach position and we’re demonstrating the ICF Core Competencies by asking powerful questions, listening actively and holding a safe environment, that in itself creates potential for a transformational experience for our clients.  

I’m sure you can add to this list, but it already has the makings of a juicy foundation to build on. From here you can continue to grow and the sky’s the limit as you move steadily towards mastery.  

But where you are today, there is a potential client who will benefit from what you already have to offer. You have everything you need to begin.  

If this post touched something, please leave a comment. I’d love to hear where you are.  

Erickson Business Center Challenge: Take some time review the five points above and write down the value that you already have to offer your potential clients. Own it and give yourself permission to shine.

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