Marketing Yourself As A Coach: The Badge of Honour
Badges are symbols that convey meaning and more often than not, emotion. What do you feel when you see a police badge, firefighter badge or military badge?
The emotions badges convey are different for everyone depending on the individual's experience with what the badge represents. A criminal will have a very different emotional reaction to seeing a police badge, than say a law abiding mother of three.
Badges come in all shapes, sizes and in this modern day and age, can represent anything the creator wishes. Due to the growing importance of online branding, we are seeing less physical badges and more digital badges.
The relationship between badges and corporate branding has increased dramatically over the last few decades in conjunction with the understanding of consumer behaviour and brand psychology. Now more than ever, brands are using badges to display their logo and signify their brand identity, which includes corporate attitudes and values.
Consumers whose attitudes and values align with the brand in question are happy to embrace this identity by wearing, displaying and sharing the brand's badge. Consumer behaviour theory tells us that people associate with brand identities to feel that they are part of something bigger than themselves, in other words, they buy into the community of shared values.
Think about the brands that you buy regularly. What are the brand values that you relate to? Why do you prefer brand A over brand B? If you see someone walking down the street wearing the same brand as you, how does that make you feel?
What does this have to do with Erickson Coaching?
As part of our on-going community engagement project, we offer digital Erickson Alumni badges that can be displayed on your website, as well as your LinkedIn, and Noomii profiles.
Example: Erickson Certified Professional Coach Badge on a Website
Example: Erickson Certified Professional Coach Badge on LinkedIn
We currently offer four types of digital badges:
Erickson Gold Standard
A badge that can be used by any Ericksonian, to show the standard of ICF-certified coach training you received from Erickson.
A badge that can be used by any Erickson graduate, after completion of Module I.
Erickson Professional Coach
A badge certifying your completion of Modules I-IV of The Art & Science of Coaching and certification that you are an Erickson Professional Coach (EPC).
Erickson Professional Certified Coach
A badge certifying your completion of Modules I-V of The Art & Science of Coaching and certification that you are an Erickson Certified Professional Coach (ECPC).
We are proud of each and every Erickson graduate and we want the world to know just how qualified you are to coach. Displaying an Erickson badge on your website and social media profiles shows visitors your credibility as a coach. It also shows them that you are part of a larger global community of coaches.
A crude but effective metaphor would be when you take your car to get serviced. Do you feel more comfortable knowing your car is being serviced by a brand name garage who have rigorous quality control and training mandates, or risk going to an unknown, uncertified garage with no affiliation to the brand of car you drive?
The other huge advantage to displaying an Erickson badge on your website and social media profiles is the link it creates between your site and www.erickson.edu. Leaving aside all the technical talk, having more links to high traffic website puts your site in Google's good books, allowing more people to find your site more easily.