In many of my previous blogs and videos I mention the importance, as a coach in business, to take time to get crystal clear of your niche (your ideal client). In short here are some of the key benefits: When you develop a niche in the marketplace, you position yourself to: Focus on your strengths [...]
I was inspired to blog this information after reading the most recent ICF newsletter. It was packed with practical advice and tips on marketing and business building and so much more. (You can find a copy of the newsletter here). It reminded me of what a rich resource we have by being a part [...]
by Marilyn Atkinson, PhD Inside each of us are strong prejudices; young versus old, black versus white, fat versus thin, tall versus short, my team versus yours. These prejudices are largely unconscious. We say we don’t have them and yet study after study shows that they prevail in making key choices (such as who to [...]
I often have new coaches ask me “it is important for me to decide on a niche?” and my answer is an absolute yes! Most new coaches feel intimidated by this and experience it as a very daunting process to identify and claim a niche. In this inspiring interview Debra shares how she over [...]
It’s important to note that Internet Marketing is an area of expertise in itself. If it aligns with your attractive abilities (things that you are great at AND love), you might choose to do a lot of it yourself. If it comes easily to you, you can cover a lot of ground very inexpensively. However, [...]
The question you need to ask, “What is it costing you not to have a coach?” In fact, hiring a coach will cost a lot less than you might think. I’ll have more to say about that. First, the coach word is fashionable. Many people call themselves coaches when in fact, they’re consultants. There’s [...]
If you’re feeling pulled to establish a professional presence online, yet also a bit daunted by how to do so, you’re not alone. There are so many possibilities and strategies one can embrace. But before you think strategy, think niche! Niche” is just another way to discuss your ideal clientele – the people who fit [...]
I’m honored to have been interviewed by one of our Passion Into Profit Program Grads, Caterina Barregar, on one of my favorite topics – how to live your ideal life. Caterina is passionate about supporting her clients on living a life they love. Check out this video on some immediate tips you can use now [...]
Today’s business building breakthrough session is with Tania Walter Gardiner of Integral Connections. Tania is a graduate of the Art and Science of Coaching and the Passion into Profit program of Erickson College International. Tania is an extraordinary example of taking her passion and talent for coaching and creating a profitable coaching business. Today we [...]
Another graduate of the Passion Into Profit Program and The Art and Science of Coaching, Tania Walter Gardiner has created an amazing video sharing how she makes a difference for business leaders. Find out more about Tania and her business Integral Connections and check out one of her latest videos. PS: I would love to [...]
