Guest Post: Rachel Kot While researching for an upcoming executive coaching session I found myself in awe of the passion and positivity of some of our modern day entrepreneurs, thought-leaders and philanthropists. I thought to myself, “Well, I’m not surprised they are passionate and positive after building multi-million dollar companies”. However, it then struck [...]
Once your website (or social media page) is seen by a new visitor, your goal is to “capture” their contact information so you can continue to develop the relationship. The most valuable pieces to capture are the visitor’s name and e-mail address. These elements are the easiest to leverage over time because they position [...]
When you market yourself online, you aren’t just generating leads for the business, you are establishing yourself as a leader of an online community. (Recommended reading: Tribes by Seth Godin) Your passion and expertise, described through your credo (elevator speech), become the roots of your leadership, and your continuous engagement with the community helps it [...]
The first goal of online marketing is to attract attention to yourself and your business by emphasizing the unique value you can deliver to a specific group of people. Today, in the era of social media, this has never been easier. Whether you prefer to write, deliver speeches, connect through videos, create illustrations, or [...]
We have shared many blogs on the power of clarifying your niche. Once you know who your ideal client is, you want to know where they hang out. Many people who fit in a specific niche (or micro-niche) are in regular contact with others who fit that profile. This can be a huge marketing advantage. [...]
Guest Blogger: Rachel Kot As a result of recent research, the need for thinking differently about how to motivate people, especially in their work, has become prevalent. The longstanding hypothesis of motivation was that the more incentive you offer someone, the harder they will work. Incentive in this case refers to both rewards for [...]
Many business owners are reluctant to identify and target a niche – and micro-niches make them super nervous. Why? Because they think a niche will become a limitation, something that will hold them back. They think, “I’m just starting out… how I can fill my practice if I niche myself?” Truth be told, a [...]
In our fast-paced lives, as we begin to approach a new year, we have a tendency to start thinking about “what’s next” long before we wrap up what we’re currently working on. While this can be a strategic way to keep things moving, it can also rob us of the opportunity to reap the [...]
This time of year, many of us begin to think about what we want to create, experience or accomplish in the New Year. Many people start the New Year with a heart full of good intentions and a list full of resolutions and or goals, but the sad truth is that fewer than half of [...]
Cha-ching! There are many benefits to working out and one is it will increase your bottom line! Watch our short video to find out more. As a coach in business you are your business, how you feel directly impacts your productivity. PS: I would love to hear from you. Where is working out on your [...]
